project brief

innovative process

The challenge

Our client needed a partner capable of launching a full 16-SKU pet nutrition line within an accelerated 60-day timeline. The project demanded precise coordination with multiple PhDs, adherence to stringent safety protocols, and sourcing from vendors certified as renewable and sustainable.

Our Approach

Before entering full production, our R&D team developed 10–15 pilot samples per SKU, enabling rapid iteration and formula refinement. We created ideal emulsions to ensure even ingredient distribution and extended shelf life, while extensive packaging tests verified proper oxygen flushing and freshness retention.
The project required deep collaboration across formulation, packaging, and quality teams — all delivered through a turnkey manufacturing process under SQF Level 3 and GMP compliance.

project goals

  • Rapidly scale a 16-SKU national product launch in under 60 days

  • Maintain strict adherence to safety and sustainability certifications

  • Validate formulations and packaging stability during pilot phase

  • Expand manufacturing capacity to support long-term category growth

the result

Innovative Labs produced and shipped 2.4 million units in just 60 days, maintaining full compliance with client and industry standards. Within 12 months, we expanded production capabilities, developed 15 new formulations, and successfully supported the client’s nationwide rollout.

Customer Testimonial

“The IPP R&D team was incredibly collaborative, agile, and focused—delivering one of the quickest concept-to-launch timelines in our company’s history.”

Senior R&D Scientist

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