Fortune 50 Food and Beverage Company
(Pet Nutrition)


Natural Pet Health and Pet Supplements

The Challenge

Our customer needed a partner to quickly launch a full, 16 SKU launch, with three different packaging formats and several active ingredients. Fulfillment of the project’s goals required interaction with the client’s multiple PhDs, as well as adherence to the strictest pet-safety protocols. In addition, all raw materials had to be sourced from vendors that were certified as renewable and sustainable.

Our Solution

Before ever going to pilot, our team produced 10 to 15 individual samples for each SKU. This helped our customer choose alternative active, oil-soluble ingredients with the desired efficacy. In the end, we created the ideal emulsions to keep the active ingredients well distributed, and conducted extensive packaging tests to ensure freshness. We also conducted testing during the pilot phase to determine whether oxygen was being properly flushed.

The Results

Innovative labs produced and shipped 2.4 million units within 60 days while adhering to the strictest standards. Our customer’s requirements drove us to quickly expand capabilities with new equipment and processes. Within a 12-month period, we ultimately formulated and piloted 15 new products for a successful national launch.

Capabilities Utilized (2 of 6)



Global Sourcing

Blending and Production

Primary and Secondary Packaging



“The IFP R&D team was incredibly collaborative, agile, focused, and prompt in working with our technical specialists to develop multiple new product concepts, identify key ingredients, and assess formula feasibility through rapid benchtop pilot execution. This collaborative team was able to effectively propose solutions to overcome normal product development challenges and deliver timely to the project milestones. This lead to not only a successful launch of our new brand and product forms, but also one of the quickest deployments of concept ideation to launch timeframes for our company.”
Senior R&D Scientist