Industry-Leading Direct-to-Consumer Products Company (Oils)


Health and wellness, household, and natural cleaning products

The Challenge

In March 2020, the COVID-19 pandemic created an unprecedented, nearly overnight increases in demand for natural hand sanitizers and soap products, at a time when packaging materials were nearly impossible to source. Our customer needed a partner to help them meet their growing demand on a massive scale.

Our Solution

Our procurement team quickly identified alternative packaging solutions through our contacts in Asia and Europe, and then worked closely with the customer’s internal team to approve new formats and modify specs to achieve the requisite quality. We also added new shifts and implemented additional filling and finishing lines to keep pace with an ongoing surge in demand in more than 20 international markets.

The Results

We helped the customer quickly supply product to the market at a time when the product was difficult to find. This enabled the customer to achieve a year-over-year growth rate of nearly 40%—much of it attributed to tens of thousands of new customers purchasing the brand for the very first time.

Capabilities Utilized (2 of 6)



Global Sourcing

Blending and Production

Primary and Secondary Packaging



“We were in an extremely difficult situation, with skyrocketing demand and no means of satisfying it at scale. A once-in-a-lifetime sales opportunity might have easily been lost, had it not been for the Innovative Labs team. Their expertise and ingenuity enabled our products to meet a critical need, at a time when competitive brands simply weren’t up to the task.”
Director of Strategic Sourcing